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Work

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Real Results. Real Meaning.
MOVE Studios 
Since 2014 Moots has helped MOVE Studios brand itself, promote itself, and engage itself with everyone. Moots redsigend MOVE Studios' logo, establish a social presence, and has come up with some pretty cool promotional campaigns, while keeping an eye on their website and making sure everything is in tip-top shape. 
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Repositioning

It all started with a logo. Well, that was the starting place. There were a million things at once that needed to be handled, but the logo was numero uno. It needed to be fluid. It needed to represent what the studio was about, MOVEMENT. It needed to emulate motion, grace, energy, exercise, therapy, and love. So, Moots rounded it out, added some color, re-built its foundation, and also sought some advice! After several months of endless drafting and development, vowla! A logo: 

Old

New

Just choppy. Blocky. And so 90's
Fluid. Moving. Symbolic and Representative. It even matches the color tone of the physical studio itself.

Social Media and Engagement

There weren't social media accounts for social media anything until Moots Marketing. So, it's unfair to say likes, follows, and engagement measurements increased by 1000%+, but that's the truth. And the thing that's awesome about awesome clients and awesome businesses, is people actually "like" them. We've had that going for us, but translating affection into sales has proven to be something else entirely. Even still, we measure a consistent amount of site visits, unique click-throughs, and overall engagement from our social efforts for MOVE Studios. Which is pretty cool. 

Click the icons to see how Moots is helping MOVE Studios engage with their clients!

Genie Travel 

Moots has been working with Genie Travel since May 2015 and couldn't be happier!

Moots has worked to brand Genie Travel with cosistent logo placement, letterhead, hashtags, a thematic voice, and fluid marketing efforts across all of its platforms. Since May, Genie received a  completly new website, a logo makeover, various new forms of collateral, numerous engagement and promotional campaigns, and an optomized social media/web integration strategy. And it's all working.

Repositioning

Old

New 

The new version is high resolution, high quality and just plan high and ready for anything. Moots moved the structure to landscape, rebuilt its vector paths, and incorporated Genie's true slogan "Experience The Magic of Travel" as a hashtag to stay up with the necessary trend! 
Genie Travel's older verson struggled with pixelation, had an incorrect slogan (not shown here) and just didn't want to work with us. So Moots gave it a makeover!

Social Media and Engagement

Moots Marketing manages Genie Travel's social media 24/7. Before taking control, Moots centralized efforts and rid Genie's strategy of unecessarry and pointless postings. E.g. numerous page accounts, boring third party postings, and quinte frankly dormant accounts. Today, Genie is active with its social actively on the daily and has seen an increase in overall engagement by over 150%, which is pretty cool. Genie now has inbound and outbound links through every platform, and experiences a consistent influx on website visits and unique click-through rates from social traffic! Many of those translate into sales :)

Click the icons to see how Moots is helping Genie engage with their clients!

Website Redevelopment

Moots Marketing completly re-developed Genie Travel's website. From design, to co-branded mini sites, SEO strategy and optomized content, to launch; Moots Marketing did it all! Click on the new website below to see what a new travel site looks like. 

Old

New 

Unfortunatley the old site is in cyber heaven so the true improvement can't be shown. But trust, Esthetically, functionally, and optimally, the new site has given Genie Travel not only a completly new look, but a whole new experience for their clients.
The site is now updated regularly, with effective content, current travel information, and the best SEO practices. Click on the image above to explore Genie's new site. Careful, you may find yourself booking your next vacation of a lifetime!

Print and Advertising

Share the Magic Campaign 

Share The Magic is a campaign currently being implemented that is a revamped version of a preceding selfie program where clients would take 'selfies' with a Genie Doll cut-out. This new take on the engagement program directs clients to instagram, through which they hashtag their photo (no longer a selfie requirement) and enter in a chance to be celebrated and win a gift card. This campaing both increases online awareness and recognition for Genie Travel through #ExperienceTheMagicOfTravel, and established Genie Travel as an up-to-date business who not only follow trends, but pioneers them!

Poster (36'' by 48'')

Flyer (8.27'' by 11.47'')

Golf Scorecard Advertisements

Moots Marketing designed these advertisements to target consumers within geographic proximity to Genie Travel. These advertisements will role out in 2016 at the Hyland Hills Golf Course, where both creatives will be placed on the "scorecards" for every player, reaching over 2000 people monthly.